Communicating Algorithmic Process in Online Behavioral Advertising

  title={Communicating Algorithmic Process in Online Behavioral Advertising},
  author={Motahhare Eslami and Sneha R. Krishna Kumaran and Christian Sandvig and Karrie Karahalios},
Advertisers develop algorithms to select the most relevant advertisements for users. However, the opacity of these algorithms, along with their potential for violating user privacy, has decreased user trust and preference in behavioral advertising. To mitigate this, advertisers have started to communicate algorithmic processes in behavioral advertising… CONTINUE READING