Common Understanding of Graphic Image Enhance "Emotional Design"

Abstract

The object of this research is to investigate the empathy of the brand design attribute to development of the product design, software screen and web site design. At early phase of the development “Empathy” is one of the important matters of emotional design. To share of the target verbal and image help to common understanding of the product characteristic… (More)
DOI: 10.1007/978-3-642-02806-9_63

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