Common Method Bias in PLS-SEM: A Full Collinearity Assessment Approach

  title={Common Method Bias in PLS-SEM: A Full Collinearity Assessment Approach},
  author={Ned Kock},
  journal={Int. J. e Collab.},
  • N. Kock
  • Published 1 October 2015
  • Engineering
  • Int. J. e Collab.
The author discusses common method bias in the context of structural equation modeling employing the partial least squares method PLS-SEM. Two datasets were created through a Monte Carlo simulation to illustrate the discussion: one contaminated by common method bias, and the other not contaminated. A practical approach is presented for the identification of common method bias based on variance inflation factors generated via a full collinearity test. The author's discussion builds on an… 

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