Commodification and Adventure in New Zealand Tourism

  title={Commodification and Adventure in New Zealand Tourism},
  author={Paul Cloke and Harvey C. Perkins},
  journal={Current Issues in Tourism},
  pages={521 - 549}
This paper discusses the ways in which the commodification of adventure in tourism has increasingly become implicated in the production and consumption of tourist places. It examines the notion of adventure in tourism and the changing nature of commodification in postmodern and 'post-tourist' times. The rise of adventure tourism in New Zealand is used as an example of how adventure has been commodified. A survey of tourist brochures for adventure tourism attractions in New Zealand reveals some… 
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