Commodification and Adventure in New Zealand Tourism

@article{Cloke2002CommodificationAA,
  title={Commodification and Adventure in New Zealand Tourism},
  author={Paul Cloke and Harvey C. Perkins},
  journal={Current Issues in Tourism},
  year={2002},
  volume={5},
  pages={521 - 549}
}
This paper discusses the ways in which the commodification of adventure in tourism has increasingly become implicated in the production and consumption of tourist places. It examines the notion of adventure in tourism and the changing nature of commodification in postmodern and 'post-tourist' times. The rise of adventure tourism in New Zealand is used as an example of how adventure has been commodified. A survey of tourist brochures for adventure tourism attractions in New Zealand reveals some… 
View on Taylor & Francis
researcharchive.lincoln.ac.nz
144 Citations
Highly Influential Citations
16
Background Citations
66
Methods Citations
4
Results Citations
1

144 Citations

Citation Type

Citation Type

Adventure as a Cultural Foundation: Sport and Tourism in New Zealand
This article examines the cultural foundations of sport, tourism and sport tourism within the New Zealand context. Guided by sociologist Pierre Bourdieu's concepts, the theoretical perspective is…
Between Risk and Comfort: Representations of Adventure Tourism in Sweden and Switzerland
The aim of this study is to analyse how adventure is constructed and represented as an experience to purchase and to examine the particularities of a process of commodification of adventure…
Analysing the Promotion of Adventure Tourism: A Case Study of Scotland
Adventure tourism promotion is now widely used a component of place imagery and product development in countries where this is a nascent industry sector. This paper presents a case study of the…
Experiences of commodified nature: Performances and narratives of nature-based tourists on Stewart Island, New Zealand
This article explores the performances and narratives of nature-based tourists, more specifically of trampers, on Stewart Island, a remote tourism destination located in the southern waters of…
The influence of the environment on adventure tourism: from motivations to experiences
Inherent in most definitions of adventure tourism is the fact that it takes place in natural outdoor settings. Yet, the influence of this setting on the behaviour of adventure tourism consumers has…
Adventure regime of tourism experiences
ABSTRACT This article contributes to the debate about how to conceptually understand adventure tourism experiences. Whilst previous literature is dominated by an agentic psychological view and, to…
The Influence of Commercialization of Adventure Tourism Products on the ‘Flow’ Aspect of the Tourist Experience
  • J. Giddy
  • Business
    New Directions in South African Tourism Geographies
  • 2019
Adventure tourism is one of the fastest-growing subsectors of the tourism industry and through this growth has become increasingly commercialized. Past research has demonstrated the links between…
New Zealand’s transformed adventure: from hero myth to accessible tourism experience
Sir Edmund Hillary’s first ascent of Mt Everest in 1953 provided New Zealand with a global adventure representation. His image aligned to a mythologised pioneering cultural identity. Although the…
A profile of commercial adventure tourism participants in South Africa
Abstract Once a small, niche, and relatively exclusive, adventure tourism has now become accessible to the masses. Although much research exists on the extent and nature of changes to the industry…
Tourism and the Visual
This chapter explores the relationship between the visual and tourism as it has emerged through history. Beginning with the ocularcentric tendencies of the Grand Tour, the chapter works through the…
...
...

References

SHOWING 1-10 OF 139 REFERENCES
“Cracking the Canyon with the Awesome Foursome”: Representations of Adventure Tourism in New Zealand
The authors focus on the rise of adventure tourism in New Zealand and suggest that the growth of adventure-tourism attractions is related to important transformations in the sociocultural geographies…
Tourism and the geographical imagination
The application of modern marketing techniques involves a significant philosophical commitment to commercial objectives, which put product marketability before development. When these techniques are…
Intersecting Global and Local Influences in Urban Place Promotion: The Case of Christchurch, New Zealand
The promotion of cities as tourism destinations is seen as a way to enable growth. This promotion involves the projection of selective imagery to specific target groups and often includes the…
Sustaining the Physical and Social Dimensions of Wilderness Tourism: The Perceptual Approach to Wilderness Management in New Zealand
The dynamics of the tourism industry are well illustrated by the case of New Zealand's tourism development over the last decade. The number of international tourists visiting New Zealand has doubled…
Tourism, Capital, and Place: Towards a Critical Geography of Tourism
Travel and tourism has become one of the largest industrial complexes and item of consumption in modern Western economies. It is argued here that, to date, geographers studying tourism have done so…
Interpretations of tourism as commodity.
Postmodern tourism: The Santa Claus Industry
Placing the Market and Marketing Place: Tourist Advertising of the Hawaiian Islands, 1972–92
The advertising of tourist destinations plays an important role in the construction of place imagery and in the constitution of social subjects. In other words, destination marketing creates an image…
Pursuing risk or insight. Marketing adventures.
The tourist image: myths and myth making in tourism.
Genuine Fakes Looking for Shangri-La The People of Tourist Brochures Passion, Power and Politics in a Palestinian Tourist Market Ritual, Tourism and Cultural Commoditization in Malta - Culture by the…
...
...