Commercial features of placebo and therapeutic efficacy.

@article{Waber2008CommercialFO,
  title={Commercial features of placebo and therapeutic efficacy.},
  author={Rebecca L Waber and Baba Shiv and Ziv Carmon and Dan Ariely},
  journal={JAMA},
  year={2008},
  volume={299 9},
  pages={1016-7}
}
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