Commercial Strategies in the Olive Oil Bottling Sector in Spain : A Strategic Group Analysis

@inproceedings{Snchez2007CommercialSI,
  title={Commercial Strategies in the Olive Oil Bottling Sector in Spain : A Strategic Group Analysis},
  author={A. S{\'a}nchez and Yolanda D{\'i}az and Jean-Pierre L{\'e}vy-Mangin},
  year={2007}
}
The main objective of this study is to analyse the olive oil bottling sector in Spain, applying the strategic group methodology to a group of firms from the sector. The study is divided in four sections: • Identification of the strategic groups, using multivariate statistical techniques. • Characterization of the groups, analysing their internal structure, delimiting and explaining their strategies. • The positioning. • And differences in the results of the groups. [Article copies available for… CONTINUE READING

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