Coming to Terms with the Future He Foresaw

  title={Coming to Terms with the Future He Foresaw},
  author={M. Mullen},
  journal={Technology and Culture},
  pages={373 - 380}
  • M. Mullen
  • Published 2006
  • Engineering
  • Technology and Culture
When first published in 1964, Marshall McLuhan’s Understanding Media created—at least for a time—a bridge between the ivory tower and mainstream popular culture.1 When the book became available in paperback it sold a hundred thousand copies, making it a bestseller. It turned its English professor author into a pop culture icon, as people from many walks of life marveled at the book’s insights on how media technologies affect human behavior. McLuhan reveled in the attention as perhaps no… Expand
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