Coming to Terms with the Future He Foresaw

  title={Coming to Terms with the Future He Foresaw},
  author={Megan Gwynne Mullen},
  journal={Technology and Culture},
  pages={373 - 380}
  • M. Mullen
  • Published 29 June 2006
  • Education, Art
  • Technology and Culture
When first published in 1964, Marshall McLuhan’s Understanding Media created—at least for a time—a bridge between the ivory tower and mainstream popular culture.1 When the book became available in paperback it sold a hundred thousand copies, making it a bestseller. It turned its English professor author into a pop culture icon, as people from many walks of life marveled at the book’s insights on how media technologies affect human behavior. McLuhan reveled in the attention as perhaps no… 
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