Come rain or shine? Public expectation on local weather change and differential effects on climate change attitude.

Abstract

Tailored messages are instrumental to climate change communication. Information about the global threat can be 'localised' by demonstrating its linkage with local events. This research ascertains the relationship between climate change attitude and perception of local weather, based on a survey involving 800 Hong Kong citizens. Results indicate that… (More)
DOI: 10.1177/0963662513517483

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