Corpus ID: 5561204

Combining Quantitative and Qualitative Data in User Research on Digital Television

@inproceedings{Eronen2001CombiningQA,
  title={Combining Quantitative and Qualitative Data in User Research on Digital Television},
  author={L. Eronen},
  year={2001}
}
This paper presents user grouping for digital TV. First, eight user groups were formulated in a questionnaire study. Then a focus group study was conducted to reveal specific data on selected user groups’ expectations and preferences. The resulting user profiles are a combination of these two data sets. The combination represents how the unchanging quantitative data is joined with the dynamic qualitative data. Use of the focus group study method makes the combined user profiles easy to update… Expand
18 Citations
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