Combination of Empirical Study with Qualitative Simulation for Optimization Problem in Mobile Banking Adoption

@article{Wei2013CombinationOE,
  title={Combination of Empirical Study with Qualitative Simulation for Optimization Problem in Mobile Banking Adoption},
  author={Xiaochao Wei and Bin Hu and Kathleen M. Carley},
  journal={J. Artificial Societies and Social Simulation},
  year={2013},
  volume={16}
}
To explore the minimization of the marketing cost and the maximization of the user perceived utility, an optimization model for mobile banking adoption with incomplete information is developed. A combination of qualitative simulation and empirical study can serve as a solution to the optimization problem. Firstly, we use mobile banking system as an example with questionnaire designed to obtain data from customers, which is then statistically analyzed using SPSS to examine the interactions among… CONTINUE READING

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