Colours Across Cultures : Translating Colours in Interactive Marketing Communications

@inproceedings{Bortoli2008ColoursAC,
  title={Colours Across Cultures : Translating Colours in Interactive Marketing Communications},
  author={Mario E. De Bortoli and Jes{\'u}s Romero Maroto},
  year={2008}
}
This paper was first published with the title " Translating colours in web site localisation " in 2001 in the Proceedings of the European Languages and the Implementation of Communication and Information Technologies (Elicit) conference. University of Paisley. 

Citations

Publications citing this paper.
SHOWING 1-10 OF 17 CITATIONS

Black and White Advertising in Fashion Magazines

VIEW 6 EXCERPTS
CITES BACKGROUND
HIGHLY INFLUENCED

References

Publications referenced by this paper.
SHOWING 1-4 OF 4 REFERENCES

Global Graphics: Color, Rockport, Gloucester

L. K. Peterson, Dangel Cullen, Cheryl
  • MA, USA,
  • 2000

The Color Connection , Morton , IL , USA . Research Sources and Findings , Banner Ad Placement Study [ 1997 - 98 ]

L. K. Peterson, Dangel Cullen
  • 1998

Universals in Colours

Ensenberger, Maria de Fatima
  • University of Porto, Portugal Ideal Home
  • 1997