Colour of Life Achievements: Historical and Media Influence of Identity Formation Based on Skin Colour in South Asia

  title={Colour of Life Achievements: Historical and Media Influence of Identity Formation Based on Skin Colour in South Asia},
  author={Nazia Hussein},
  journal={Journal of Intercultural Studies},
  pages={403 - 424}
  • Nazia Hussein
  • Published 14 July 2010
  • Art
  • Journal of Intercultural Studies
In this paper I examine South Asian fascination with skin lightening as a result of historical, cultural and media portrayals of lightness as a beauty ideal and prerequisite for life achievements in the region. To investigate the practice I start with a Foucaldian genealogy of the practice in the region. I start by studying the association of light skin with beauty and progress. Through establishments of scientific racism and imperial emphasis on exclusion based on racist ideologies this trend… 

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