Colors and emotions: preferences and combinations.

@article{Terwogt1995ColorsAE,
  title={Colors and emotions: preferences and combinations.},
  author={Mark Meerum Terwogt and Jan B. Hoeksma},
  journal={The Journal of general psychology},
  year={1995},
  volume={122 1},
  pages={5-17}
}
Within three age groups (7-year-old children, 11-year-old children, and adults), preferences for colors and emotions were established by means of two distinct paired-comparison tasks. In a subsequent task, participants were asked to link colors to emotions by selecting an appropriate color. It was hypothesized that the number of times that each color was tied to a specific emotion would be predictable from the separate preferences for colors and emotions. Within age groups, participants had… CONTINUE READING
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