Color preferences in infants and adults are different

  title={Color preferences in infants and adults are different},
  author={Chlo{\"e} Taylor and Karen B. Schloss and Stephen E. Palmer and Anna Franklin},
  journal={Psychonomic Bulletin \& Review},
Adults commonly prefer blues most and greenish yellows least, but these hue preferences interact with lightness and saturation (e.g., dark yellow is particularly disliked: Palmer & Schloss (Proceedings of the National Academy of Sciences 107:8877–8882, 2010)). Here, we tested for a similar hue-by-lightness interaction in infant looking preferences, to determine whether adult preferences are evident early in life. We measured looking times for both infants and adults in the same paired… 

Infants look longer at colours that adults like when colours are highly saturated

Findings suggest that colour preference is at least partially rooted in the sensory mechanisms of colour vision, and more broadly that aesthetic judgements may in part be due to underlying sensory biases.

The brightness-weight correspondence in adults and infants

Adult participants report expecting darker objects to be heavier in weight and brighter objects to be lighter in weight (Payne, 1958; Plack & Shick, 1976; Walker, Francis & Walker, 2010; Wright

Ecological influences on individual differences in color preference

Supporting this prediction, it was found that individuals’ color preferences were predicted better by their own preferences for correspondingly colored objects than by other peoples’ preferences for the same objects.

Pink for Girls, Red for Boys, and Blue for Both Genders: Colour Preferences in Children and Adults

Colours carry social connotations like pink for girls and blue for boys. In a cross-sectional study, we investigated whether such early gender coding might be reflected in absolute colour preferences

Color associations for days and letters across different languages

The findings support a notion of abstract concepts that are not represented in isolation, but are connected to perceptual representational systems, and at least some of these connections to color representations are shared across different language/cultural groups.

Seeing two faces together: preference formation in humans and rhesus macaques

The results indicate that monkeys’ viewing preferences, as assessed by a visual preference task, are modulated by several factors, species and dominance being the most influential.

Ecological Effects in Cross-Cultural Differences Between U.S. and Japanese Color Preferences

Multicultural color preferences were intermediate between U.S. and Japanese preferences, consistent with the hypothesis that culturally specific personal experiences during one's lifetime influence color preferences.

Individual differences in responsivity to social rewards: Insights from two eye-tracking tasks

Social rewards were found to elicit greater saccadic deviation and greater gaze duration bias, suggesting that they have both greater salience and higher value compared to nonsocial rewards.

Hedonic Preferences to Audio and Visual Stimulation in Seniors with Cognitive Impairments

The presence of hedonic responses (and individual variations) in DPs is relevant not only to their wellbeing and therapy interventions involving audio and visual stimulation, but also to the design of spaces that offset the downturn in hedonics affecting seniors with cognitive impairments.



Infant color preference for red is not selectively context specific.

An alternative account to Maier et al.'s evolutionary hypothesis, which argues that an angry face merely removes infant color preference, is suggested, potentially due to the perceptual characteristics of the angry face disrupting infants' encoding of color.

An evaluation of color preference in early infancy

Infants' spontaneous color preferences are not due to adult-like brightness variations

It is concluded that hue and/or saturation, rather than brightness, control infants' spontaneous looking preferences among chromatic stimuli.

Biological components of colour preference in infancy.

A quantitative model of infant colour preference is provided that summarizes variation in infant preference across hues and shows no evidence for sex differences in the weights on either of the cone-opponent contrast components.

Infants' recognition of objects using canonical color.

Qualities of color vision in infancy.

  • M. Bornstein
  • Psychology
    Journal of experimental child psychology
  • 1975

Color preferences are not universal.

It is suggested that not only do patterns of color preference vary across individuals and groups but the underlying mechanisms and dimensions ofcolor preference vary as well.

An ecological valence theory of human color preference

An ecological valence theory is articulate in which color preferences arise from people’s average affective responses to color-associated objects and an empirical test provides strong support for this theory.

An ecological valence theory of human color preferences

Color preference is an important aspect of visual experience, butlittle is known about why people in general like some colors morethan others. Previous research suggested explanations based

Color Channels, Not Color Appearance or Color Categories, Guide Visual Search for Desaturated Color Targets

In visual search, desaturated reddish targets are much easier to find than other desaturated targets, even when perceptual differences between targets and distractors are carefully equated, and it is speculated that this guidance might reflect a specialization for human skin.