Color preference, arousal, and the theory of psychological reversals

@article{Walters1982ColorPA,
  title={Color preference, arousal, and the theory of psychological reversals},
  author={J. Roderick Walters and Michael J. Apter and Sven Svebak},
  journal={Motivation and Emotion},
  year={1982},
  volume={6},
  pages={193-215}
}
The theory of psychological reversals asserts that there are two levels of preferred felt arousal, one high and one low. Only one of them is preferred at a given time, although discrete switches (“reversals”) occur from time to time, so that each level is preferred at different times. In order to document such changes in preferred levels of arousal, 75 subjects were asked to make color preference choices at regular intervals during their working day, some for as many as 8 days. The assumption… 

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