Color preference, arousal, and the theory of psychological reversals

  title={Color preference, arousal, and the theory of psychological reversals},
  author={J. Roderick Walters and Michael J. Apter and Sven Svebak},
  journal={Motivation and Emotion},
The theory of psychological reversals asserts that there are two levels of preferred felt arousal, one high and one low. Only one of them is preferred at a given time, although discrete switches (“reversals”) occur from time to time, so that each level is preferred at different times. In order to document such changes in preferred levels of arousal, 75 subjects were asked to make color preference choices at regular intervals during their working day, some for as many as 8 days. The assumption… Expand
Reversal Theory, Cognitive Synergy and the Arts
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Chapter 18 The Reversal Phenomenon: Reflections on A Laboratory Study
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In designing print ads, one of the decisions the advertiser must make is which colors to use as executional cues in the ad. Typically, color decisions are based on intuition and anecdotal evidence.Expand
Chapter 2 Reversal Theory As A Theory of The Emotions
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Hypotheses derived from reversal theory on state-specific responses to humorous material were tested by recruitment of 10 telic (serious minded) and 10 paratelic (playful) state-dominant individualsExpand
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Color ’ s Effect on Test Anxiety
Test anxiety can affect test results and skew the instructor’s perception of how well the student is learning. Studies have been conducted showing that color can influence a person’s mood andExpand
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The development of the Telic Dominance Scale.
The development of a 42-item measure of a number of personality features derived from the theory of psychological reversals that constitute a personality trait which is described as telic dominance is reported. Expand
The effect of task difficulty and threat of aversive electric shock upon tonic physiological changes
  • S. Svebak
  • Medicine, Psychology
  • Biological Psychology
  • 1982
An experiment tested the relative effect of task difficulty and threat of aversive electric shock upon tonic changes in skeletal muscle (somatic) tension, respiration, heart rate (HR), and skin conductance level (SCL), and it was argued that a respiratory-somatic parallelism occurred during performance of both tasks for the no-threat (low effort) condition, and that threat acted to dissolve this coupling in favour ofA respiratory-cardiac parallelism. Expand
Excitation transfer in communication-mediated aggressive behavior
To test the effect of excitation produced during exposure to communication, both the excitatory potential and the degree of manifest aggressiveness of communications were assessed to select: (a) anExpand
Reversal theory: A new perspective on crisis counselling
Abstract Caplan, in a variety of publications, has presented a model of crisis development which seeks to exemplify the core conditions of a crisis. Brandon has elaborated this model and shown itsExpand
Emotional Attributes of Color: A Comparison of Violet and Green
The crucial measure was the galvanic skin response (GSR) occurring in the first 12 sec. of exposure to a given color, which was greater to violet than to green. Expand
Obsessionality and reversal theory.
  • D. Fontana
  • Psychology, Medicine
  • The British journal of clinical psychology
  • 1981
The study investigates the hypothesis that obsessional traits may be related to telic dominance (a state in which the individual pursues goals seen by him as essential) while obsessional symptoms mayExpand
The meanings of color.
(1962). The Meanings of Color. The Journal of General Psychology: Vol. 67, No. 1, pp. 89-99.
  • J. Nakshian
  • Psychology, Medicine
  • The Journal of general psychology
  • 1964
The effects of Red and Green Surroundings on Behavior are studied in the context of a youth-services agency, which aims to promote good grades in the areas of self-esteem, self-regulation and self-confidence. Expand