Color of scents: chromatic stimuli modulate odor responses in the human brain.

@article{Osterbauer2005ColorOS,
  title={Color of scents: chromatic stimuli modulate odor responses in the human brain.},
  author={Robert A Osterbauer and Paul M. Matthews and Mark Jenkinson and Christian F. Beckmann and Peter C. Hansen and Gemma A. Calvert},
  journal={Journal of neurophysiology},
  year={2005},
  volume={93 6},
  pages={3434-41}
}
Color has a profound effect on the perception of odors. For example, strawberry-flavored drinks smell more pleasant when colored red than green and descriptions of the "nose" of a wine are dramatically influenced by its color. Using functional magnetic resonance imaging, we demonstrate a neurophysiological correlate of these cross-modal visual influences on olfactory perception. Subjects were scanned while exposed either to odors or colors in isolation or to color-odor combinations that were… CONTINUE READING
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