Color and Psychological Functioning

  title={Color and Psychological Functioning},
  author={Andrew J Elliot and Markus A. Maier},
Color is a ubiquitous perceptual experience, yet little scientific information about the influence of color on affect, cognition, and behavior is available. Accordingly, we have developed a general model of color and psychological functioning, which we present in this article. We also describe a hypothesis derived from this model regarding the influence of red in achievement contexts. In addition, we report a series of experiments demonstrating that a brief glimpse of red evokes avoidance… CONTINUE READING


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