Corpus ID: 42342656

Color Preferences Based On Gender As a New Approach In Marketing

@inproceedings{babolhavaeji2015ColorPB,
  title={Color Preferences Based On Gender As a New Approach In Marketing},
  author={Milad. babolhavaeji and Mahnaz Asefpour Vakilian and Alireza Slambolchi},
  year={2015}
}
In this world the market expansion and new costumers attraction and keeping past costumers is the major concern of many companies. So that the companies and organizations use various trading methods because of high competing pressures. The main factor of costumer attraction in the modern world is the color of the goods due to expansion of self-service stores. As in the trading, the color impact costumer‟s behavior directly and the effects of colors determine most of the costumers‟ behavior, the… Expand
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