• DOI:10.15288/JSAD.2018.79.868
• Corpus ID: 57963899

Collegiate Binge Drinking and Social Media Use Among Hispanics and Non-Hispanics.

@article{Ceballos2018CollegiateBD,
  title={Collegiate Binge Drinking and Social Media Use Among Hispanics and Non-Hispanics.},
  author={Natalie Ceballos and Krista J. Howard and Stephanie L. Dailey and Shobhit Sharma and Tom Grimes},
  journal={Journal of studies on alcohol and drugs},
  year={2018},
  volume={79 6},
  pages={
          868-875
        }
}

• Natalie Ceballos, Krista J. Howard, +2 authors T. Grimes
• Published 1 November 2018
• Medicine
• Journal of studies on alcohol and drugs

OBJECTIVE
College students' reliance on social media is both a risk factor for alcohol-related problems and a possible avenue for intervention. Greater understanding of students' social media habits in relation to drinking may lead to more effective prevention efforts. This study examined the use of alcohol and social media in Hispanic and non-Hispanic college students with and without a history of binge drinking.

METHOD
Participants (N = 424; age 18-25; 84% female) completed online surveys of alcohol use, intensity of use for Snapchat, Instagram, Facebook, and Twitter, social media addiction, and retrospective frequency of social media use while drinking and after intoxication.

RESULTS
Historical binge drinkers had greater intensity scores for Snapchat, Instagram, and Twitter, and were more likely to report using social media and alcohol concurrently, even while intoxicated (ps < .05). Compared with Hispanics, non-Hispanics exhibited greater intensity of use for Instagram (ps = .001). Quantity and frequency of alcohol use was positively correlated with intensity scores for Snapchat, Instagram and Twitter (ps < .001), as well as social media addiction (p < .001), and use of social media while drinking and after intoxication (ps < .001). Age at first alcohol use and first intoxication were negatively correlated with use of social media while drinking and after intoxication (ps < .001).

CONCLUSIONS
The results of this study may inform intervention efforts aimed at curbing hazardous college drinking by highlighting a context in which students could be exposed to harm-reduction messages presented through social media.