College Students’ Use of Social Media: Site Preferences, Uses and Gratifications Theory Revisited

  • Bellarmine A. Ezumah
  • Published 2013


With the ubiquity of computer-mediated communication, it is becoming increasingly difficult to choose which medium or content to employ in gratifying whatever use or need people may seek at each point in time. Empirical results in 2012 from questionnaires administered among 289 college students ranging in age from 18 to 28 years show that college students… (More)


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