Collectors, Investors and Speculators: Gatekeeper use of audience categories in the art market

@article{Coslor2019CollectorsIA,
  title={Collectors, Investors and Speculators: Gatekeeper use of audience categories in the art market},
  author={Erica H. Coslor and Brett Crawford and Andrew Leyshon},
  journal={Organization Studies},
  year={2019},
  volume={41},
  pages={945 - 967}
}
This research examines gatekeepers’ categorization work to assess and sort audience members. Using a multi-sited ethnography and interpretivist qualitative lens, we explore how high-value art gallerists sort buyers via categories, but also encourage conformity with preferred audience categories, both for artistic consecration goals and to discourage disruptive speculation. Categories served as reference points, with preferred and problematic buyer categories providing a discursive socialization… 

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