Collaborative users' brand preference mining across multiple domains from implicit feedbacks

@inproceedings{Tang2011CollaborativeUB,
  title={Collaborative users' brand preference mining across multiple domains from implicit feedbacks},
  author={Jian Tang and Jun Yan and Lei Ji and Ming Zhang and Shaodan Guo and Ning Liu and Xianfang Wang and Zheng Chen},
  booktitle={AAAI 2011},
  year={2011}
}
Advanced e-applications require comprehensive knowledge about their users’ preferences in order to provide accurate personalized services. In this paper, we propose to learn users’ preferences to product brands from their implicit feedbacks such as their searching and browsing behaviors in user Web browsing log data. The user brand preference learning problem is challenge since (1) the users’ implicit feedbacks are extremely sparse in various product domains; and (2) we can only observe… CONTINUE READING

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