Collaborative Customer Relationship Management-Co-Creation and Collaboration through Online Communities

@article{Alavi2013CollaborativeCR,
  title={Collaborative Customer Relationship Management-Co-Creation and Collaboration through Online Communities},
  author={Shirin Alavi},
  journal={IJVCSN},
  year={2013},
  volume={5},
  pages={1-18}
}
There are four trends reshaping the world of business-technological advances and the speed with which new technologies are created and copied, the loss of geographic advantage resulting from globalization, the shake-up of traditionally stable industries as a result of deregulation and the rising power of the consumer and their ability to get what they want, when they want it, from whomever they want. With this in mind, the collaboration experience becomes one of the greatest competitive aspects… CONTINUE READING

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