Cognitive dissonance and the perception of natural environments.

@article{Balcetis2007CognitiveDA,
  title={Cognitive dissonance and the perception of natural environments.},
  author={Emily Balcetis and David Gail Dunning},
  journal={Psychological science},
  year={2007},
  volume={18 10},
  pages={
          917-21
        }
}
  • Emily Balcetis, David Gail Dunning
  • Published in Psychological science 2007
  • Psychology, Medicine
  • Two studies demonstrated that the motivation to resolve cognitive dissonance affects the visual perception of physical environments. In Study 1, subjects crossed a campus quadrangle wearing a costume reminiscent of Carmen Miranda. In Study 2, subjects pushed themselves up a hill while kneeling on a skateboard. Subjects performed either task under a high-choice, low-choice, or control condition. Subjects in the high-choice conditions, presumably to resolve dissonance, perceived the environment… CONTINUE READING

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