Cognitive control and socially desirable behavior: The role of interpersonal impact

@inproceedings{Pitesa2013CognitiveCA,
  title={Cognitive control and socially desirable behavior: The role of interpersonal impact},
  author={Marko Pitesa and Stefan Thau and Madan Pillutla},
  year={2013}
}
Individuals' willingness to act in socially desirable ways, such as sharing resources with others and abiding by norms of ethical conduct, is a necessary condition of social life. The current research reconciles two seemingly contradicting sets of findings on the role of cognitive control in socially desirable behaviors. One set of findings suggests that people are tempted by self-serving impulses and have to rely on cognitive control overriding such impulses to act in socially desirable ways… CONTINUE READING

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