• Psychology, Medicine
  • Published in
    Journal of abnormal…
    1959
  • DOI:10.1037/h0041593

Cognitive consequences of forced compliance.

@article{Festinger1959CognitiveCO,
  title={Cognitive consequences of forced compliance.},
  author={Leon Festinger and J. Merrill Carlsmith},
  journal={Journal of abnormal psychology},
  year={1959},
  volume={58 2},
  pages={
          203-10
        }
}
WHAT happens to a person's private opinion if he is forced to do or say something contrary to that opinion? Only recently has there been, any experimental work related to this question. Two studies reported by Janis and King (1954; 1956) clearly showed that, at least under some conditions, the private opinion changes so as to bring it into closer correspondence with the overt behavior the person was forced to perform. Specifically, they showed that if a person is forced to improvise a speech… CONTINUE READING

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