Cognitive Stopping Rules for Terminating Information Search in Online Tasks

  title={Cognitive Stopping Rules for Terminating Information Search in Online Tasks},
  author={Glenn J. Browne and Mitzi G. Pitts and James C. Wetherbe},
  journal={MIS Quarterly},
Online search has become a significant activity in the daily lives of individuals throughout much of the world. The almost instantaneous availability of billions of web pages has caused a revolution in the way people seek information. Despite the increasing importance of online search behavior in decision Carol Saunders was the accepting senior editor for this paper. Moez Limayem was the associate editor. Roberto Evaristo, Souren Paul, and Theresa M. Shaft served as reviewers. making and… CONTINUE READING
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