Cognitive Dissonance and the Perception of Natural Environments

@article{Balcetis2007CognitiveDA,
  title={Cognitive Dissonance and the Perception of Natural Environments},
  author={Emily Balcetis and David Dunning},
  journal={Psychological Science},
  year={2007},
  volume={18},
  pages={917 - 921}
}
Two studies demonstrated that the motivation to resolve cognitive dissonance affects the visual perception of physical environments. In Study 1, subjects crossed a campus quadrangle wearing a costume reminiscent of Carmen Miranda. In Study 2, subjects pushed themselves up a hill while kneeling on a skateboard. Subjects performed either task under a high-choice, low-choice, or control condition. Subjects in the high-choice conditions, presumably to resolve dissonance, perceived the environment… Expand
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