Cognitive Dissonance and Experienced Negative Affect: Evidence that Dissonance Increases Experienced Negative Affect Even in the Absence of Aversive Consequences

@inproceedings{HarmonJones2000CognitiveDA,
  title={Cognitive Dissonance and Experienced Negative Affect: Evidence that Dissonance Increases Experienced Negative Affect Even in the Absence of Aversive Consequences},
  author={Eddie Harmon-Jones},
  year={2000}
}
Research has suggested that the dissonance produced in the induced compliance paradigm is accompanied by experienced negative affect. This research, however, used a paradigm in which participants’ counterattitudinal action had the potential to bring about an aversive consequence, thus leaving the question of whether the dissonance produced in the absence of aversive consequences causes increased negative affect. Results from two experiments demonstrated that individuals report more negative… CONTINUE READING

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