Cognitive Complexity, Attitudinal Affect, and Dispersion in Affect Ratings for Products.

@article{Durand1979CognitiveCA,
  title={Cognitive Complexity, Attitudinal Affect, and Dispersion in Affect Ratings for Products.},
  author={Richard M Durand},
  journal={The Journal of social psychology},
  year={1979},
  volume={107 2},
  pages={209-212}
}
The purpose of this study was to examine the relationships between cognitive complexity, attitudinal affect, and dispersion of affect scores (N = 102 male business administration undergraduates). Models of automobiles and toothpaste brands were the content domains studied. Analysis using Pearson product-moment correlation supported the hypothesis that cognitive complex Ss had a lower level of affect and greater dispersion of affect scores than did simpler Ss. 

From This Paper

Topics from this paper.

Similar Papers

Loading similar papers…