Corpus ID: 14734375

Cognitive Biases in New Technology Appropriation: An experiment on the impact of judgmental and presentational priming

@inproceedings{Comi2013CognitiveBI,
  title={Cognitive Biases in New Technology Appropriation: An experiment on the impact of judgmental and presentational priming},
  author={A. Comi and Martin J. Eppler and A. Herrmann and T. Schlager},
  booktitle={ICIS},
  year={2013}
}
  • A. Comi, Martin J. Eppler, +1 author T. Schlager
  • Published in ICIS 2013
  • Psychology, Computer Science
  • This paper extends individual-based theories of adaptive structuration by exploring the role of cognitive biases in shaping the individual sensemaking of a new technology (i.e., an online product configurator). We question whether cognitive biases intervene in the sensemaking process to influence the ensuing appropriation of the technology. We experimentally trigger cognitive biases by priming participants (N=645) with positive/negative judgments about the technology and with textual/visual… CONTINUE READING
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