• Corpus ID: 17069708

Cognitive Biases and Design Research: Using insights from behavioral economics and cognitive psychology to re-evaluate design research methods

  title={Cognitive Biases and Design Research: Using insights from behavioral economics and cognitive psychology to re-evaluate design research methods},
  author={Nikki Pfarr},
In light of well-established principles in behavioral economics and cognitive psychology, we consider how minor variants in the structure, framing, and phrasing of several common design research activities may unintentionally elicit more biased participant responses than currently recognized. To begin investigating the relationship between minor modifications to design research activities and changes in participant responses, we propose designs for three experiments, and then explore their… 

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