Cognition-Based Versus Affect-Based Trust Determinants in E-Commerce: Cross-Cultural Comparison Study

@inproceedings{Kim2005CognitionBasedVA,
  title={Cognition-Based Versus Affect-Based Trust Determinants in E-Commerce: Cross-Cultural Comparison Study},
  author={Dan Kim},
  booktitle={ICIS},
  year={2005}
}
The aim of this study is to examine the impact of culture on the trust determinants in e-commerce. Adopting two broad trust building foundations (cognition-based and affect-based trust) from cross-culture literature and focusing on well-established cultural constructs as groups of culture, this study develops a theoretical model of cognition-based versus affect-based e-vendor trust, and empirically tests the model using cross-cultural data. The results show that cognition-based trust… CONTINUE READING