• Computer Science
  • Published 2009

Coefficient Beta: A Neglected Statistic

@inproceedings{Soutar2009CoefficientBA,
  title={Coefficient Beta: A Neglected Statistic},
  author={Geoffrey N. Soutar},
  year={2009}
}
Multiple-item scales are central to empirical research in marketing, but there are measurement issues that are sometimes not considered. For example, homogeneity should be properly assessed. Many researchers fail to realize this and combine items inappropriately. Revelle (1979) suggested coefficient beta as a way to examine homogeneity in an analytical way and the present paper outlines this approach using data from three different types of marketing scales. The results suggest researchers… CONTINUE READING

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