Cocreating IT Value: New Capabilities and Metrics for Multifirm Environments

@article{Grover2012CocreatingIV,
  title={Cocreating IT Value: New Capabilities and Metrics for Multifirm Environments},
  author={Varun Grover and Rajiv Kohli},
  journal={MIS Quarterly},
  year={2012},
  volume={36},
  pages={225-232}
}
Most research on IT value has been from the vantage point of a single firm. Multifirm studies have largely been dyadic and emphasize transaction costs over cocreation of value. Contemporary environments involve IT investments being made by multiple companies in cooperative, platform-based, and relational arrangements where the objective is to cocreate value. If IT serves as a tool, an output, or is instrumental in generating this cocreated value, then it falls within the cocreation domain of… CONTINUE READING
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