Coca-Colonization and Hybridization of Diets among the Tz'utujil Maya

  title={Coca-Colonization and Hybridization of Diets among the Tz'utujil Maya},
  author={Jason M. Nagata and Frances K. Barg and Claudia R. Valeggia and Kent D. W. Bream},
  journal={Ecology of Food and Nutrition},
  pages={297 - 318}
Biomedical health professionals express increasing concern that rising consumption of soft drinks and processed foods in Mayan and Latin American eating patterns may lead to detrimental nutritional and health consequences. Scholars debate whether the pervading presence of Coca-Cola and Pepsi in developing countries represents “Coca-Colonization,” synonymous with cultural imperialism, or cultural hybridization. Using mixed qualitative and quantitative research methods, including participant… 
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