Co-creation in higher education: towards a conceptual model

  title={Co-creation in higher education: towards a conceptual model},
  author={Mollie Dollinger and J. Lodge and H. Coates},
  journal={Journal of Marketing for Higher Education},
  pages={210 - 231}
ABSTRACT Students have begun to show interest in adopting active and participatory roles that allow them to interact and work collaboratively with educators. One important aspect of students as partners is a process known as value co-creation. Value co-creation is the process of students’ feedback, opinions, and other resources such as their intellectual capabilities and personalities, integrated alongside institutional resources, which can offer mutual value to both students and institutions… Expand
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