• DOI:10.2753/JEC1086-4415150101
Corpus ID: 5638435

Co-Creation: Toward a Taxonomy and an Integrated Research Perspective

@article{Zwass2010CoCreationTA,
  title={Co-Creation: Toward a Taxonomy and an Integrated Research Perspective},
  author={Vladimir Zwass},
  journal={International Journal of Electronic Commerce},
  year={2010},
  volume={15},
  pages={11 - 48}
}

Vladimir Zwass

Published 2010

Computer Science, Business

International Journal of Electronic Commerce

Enabled by the Internet-Web compound, co-creation of value by consumers has emerged as a major force in the marketplace. In sponsored co-creation, which takes place at the behest of producers, the activities of consumers drive or support the producers' business models. Autonomous co-creation is a wide range of consumer activities that amount to consumer-side production of value. Thus, individuals and communities have become a significant, and growing, productive force in e-commerce. To… CONTINUE READING

View on Taylor & Francis

docum-enter.com

Save to Library

Create Alert

Cite

Launch Research Feed