Co-Creation: Toward a Taxonomy and an Integrated Research Perspective

  title={Co-Creation: Toward a Taxonomy and an Integrated Research Perspective},
  author={Vladimir Zwass},
  journal={International Journal of Electronic Commerce},
  pages={11 - 48}
  • Vladimir Zwass
  • Published 2010
  • Computer Science, Business
  • International Journal of Electronic Commerce
  • Enabled by the Internet-Web compound, co-creation of value by consumers has emerged as a major force in the marketplace. In sponsored co-creation, which takes place at the behest of producers, the activities of consumers drive or support the producers' business models. Autonomous co-creation is a wide range of consumer activities that amount to consumer-side production of value. Thus, individuals and communities have become a significant, and growing, productive force in e-commerce. To… CONTINUE READING
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