Clustering : An Essential Step from Diverging to Converging

  title={Clustering : An Essential Step from Diverging to Converging},
  author={Marc Tassoul and J. Buijs},
Within the context of new product development processes and the Creative Problem Solving (CPS) process, the authors have come to the view that clustering is to be seen as a separate step in the process of diverging and converging. Clustering is generally presented as part of the converging stages, and as such categorized as a selection technique, which in the authors’ view does not do justice to this activity. It is about expanding knowledge, about connecting ideas, and connecting ideas to… CONTINUE READING


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