Closing the gaps: service quality in sport tourism

@inproceedings{Thwaites1999ClosingTG,
  title={Closing the gaps: service quality in sport tourism},
  author={Des Thwaites},
  year={1999}
}
Draws on the extant literature in the areas of services marketing, sport tourism and service quality to present a range of concepts and models that have utility in heightening management’s appreciation of the complexities of achieving service quality in a sport‐tourism context. Emphasis is placed on the multidimensional nature of the issues involved. Generic service and quality concepts and models are tailored to sport tourism through a range of examples. More in‐depth illustrations are… CONTINUE READING

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