Clinical effectiveness: an approach to clinical trial design more relevant to clinical practice, acknowledging the importance of individual differences.

@article{Moore2010ClinicalEA,
  title={Clinical effectiveness: an approach to clinical trial design more relevant to clinical practice, acknowledging the importance of individual differences.},
  author={R Andrew Moore and Sheena Derry and H. J. McQuay and Sebastian Straube and Dominic Aldington and Phil J Wiffen and Rae Frances Bell and Eija Kalso and Michael C. Rowbotham},
  journal={Pain},
  year={2010},
  volume={149 2},
  pages={173-6}
}