Clicking for change: the role of empathy and negative affect on engagement with a charitable social media campaign*

@article{Weiss2019ClickingFC,
  title={Clicking for change: the role of empathy and negative affect on engagement with a charitable social media campaign*},
  author={Julia K. Weiss and E. Cohen},
  journal={Behaviour & Information Technology},
  year={2019},
  volume={38},
  pages={1185 - 1193}
}
  • Julia K. Weiss, E. Cohen
  • Published 2019
  • Psychology, Computer Science
  • Behaviour & Information Technology
  • ABSTRACT This study investigated the effects of a campaign video designed to promote prosocial behaviour by eliciting negative emotions on social network site (SNS) users’ willingness to engage with the content in ways that require little effort (e.g. ‘liking,’ commenting, and sharing). Negative affect was examined as a mediator of the effect of state empathy and content engagement, and trait empathic concern and trait personal distress were examined as potential moderators of this indirect… CONTINUE READING
    1 Citations

    Topics from this paper

    References

    SHOWING 1-10 OF 63 REFERENCES
    An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals
    • 148
    Social Media and Symbolic Action: Exploring Participation in the Facebook Red Equal Sign Profile Picture Campaign
    • J. Penney
    • Sociology, Computer Science
    • J. Comput. Mediat. Commun.
    • 2015
    • 49
    • PDF
    Affect and Persuasion
    • 191
    Measuring individual differences in empathy: Evidence for a multidimensional approach.
    • 6,639
    • Highly Influential
    The crossover of positive and negative emotions: The role of state empathy.
    • 18
    • PDF
    Emotion Elicits the Social Sharing of Emotion: Theory and Empirical Review
    • 708