Click shaping to optimize multiple objectives

  title={Click shaping to optimize multiple objectives},
  author={Deepak Agarwal and Bee-Chung Chen and Pradheep Elango and Xuanhui Wang},
Recommending interesting content to engage users is important for web portals (e.g. AOL, MSN, Yahoo!, and many others). Existing approaches typically recommend articles to optimize for a single objective, i.e., number of clicks. However a click is only the starting point of a user's journey and subsequent downstream utilities such as time-spent and revenue are important. In this paper, we call the problem of recommending links to jointly optimize for clicks and post-click downstream utilities… CONTINUE READING
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