Cliché rage.

@article{Bates2012ClichR,
  title={Clich{\'e} rage.},
  author={Jane Bates},
  journal={Nursing standard (Royal College of Nursing (Great Britain) : 1987)},
  year={2012},
  volume={26 37},
  pages={26-27}
}
Someone senior and non-clinical once said to me: 'It's all about the patient experience, isn't it?'