Clearing the air: identity safety moderates the effects of stereotype threat on women's leadership aspirations.

  title={Clearing the air: identity safety moderates the effects of stereotype threat on women's leadership aspirations.},
  author={Paul G. Davies and Steven John Spencer and Claude M. Steele},
  journal={Journal of personality and social psychology},
  volume={88 2},
Exposing participants to gender-stereotypic TV commercials designed to elicit the female stereotype, the present research explored whether vulnerability to stereotype threat could persuade women to avoid leadership roles in favor of nonthreatening subordinate roles. Study 1 confirmed that exposure to the stereotypic commercials undermined women's aspirations on a subsequent leadership task. Study 2 established that varying the identity safety of the leadership task moderated whether activation… 

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