• Corpus ID: 32127463

Classifying, Profiling and Predicting User Behavior in the Context of Location Based Services

  title={Classifying, Profiling and Predicting User Behavior in the Context of Location Based Services},
  author={Vasilios Koutsiouris and Adam P. Vrechopoulos and Georgios I. Doukidis},
  journal={Journal of Electronic Commerce Research},
Motivated by the technology evolutions and the corresponding changes in user-consumer behavioral patterns, this study applies a Location Based Services (LBS) environmental determinants’ integrated theoretical framework by investigating its role on classifying, profiling and predicting user-consumer behavior. For that purpose, a laboratory LBS application was developed and tested with 110 subjects within the context of a field trial setting in the entertainment industry. Users are clustered into… 
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