Clarifying Business Models: Origins, Present, and Future of the Concept

  title={Clarifying Business Models: Origins, Present, and Future of the Concept},
  author={Alexander Osterwalder and Yves Pigneur and Christopher L. Tucci},
This paper aims to clarify the concept of business models, its usages, and its roles in the Information Systems domain. A review of the literature shows a broad diversity of understandings, usages, and places in the firm. The paper identifies the terminology or ontology used to describe a business model, and compares this terminology with previous work. Then the general usages, roles and potential of the concept are outlined. Finally, the connection between the business model concept and… CONTINUE READING
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