Circular business model – Access based car service A Quantitative Study from customers ́ perspective

@inproceedings{Kristl2018CircularBM,
  title={Circular business model – Access based car service A Quantitative Study from customers ́ perspective},
  author={Jan Kristl and Sam Eltahan and Ahsan Javed and Rana Mostaghel and Examiner Anders Pehrsson and Anders Pehrsson and P. Staffan Karlsson and Setayesh Sattari and Muhammad Ahsan Javed},
  year={2018}
}
This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers ́ perspective in Sweden. It is of great importance, for the Swedish companies that are planning to establish collaborative consumption or move towards other CBMs, to understand how and what are the consumers ́ attitudes, behaviour, and the level of purchase intention towards circular business models. Consumer behaviour regarding CBM is an undiscovered terrain with a very little research that… CONTINUE READING

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