Cigarette advertising and black-white differences in brand preference.

  title={Cigarette advertising and black-white differences in brand preference.},
  author={Kenneth Michael Cummings and Gary A. Giovino and A J Mendicino},
  journal={Public health reports},
  volume={102 6},
Anecdotal evidence indicates that the cigarette industry is targeting the sale of specific brands, notably menthol cigarettes, to black consumers. This paper presents data on the types of cigarettes smoked by white and black smokers. The cigarette brand preferences of two populations of smokers were examined. The first comprised 70 white and 365 black adult smokers seen at the Deaconness Family Medicine Center located in Buffalo, NY. The second population included 1,070 white and 92 black… CONTINUE READING

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