Churn the Data Around – A Machine Learning Approach to Understanding Why Customers Leave

  • Sean Ankenbruck, Zencos Consulting
  • Published 2017

Abstract

Customer attrition is a common problem that affects companies across a variety of industries. Companies value profitable customers that are consistent and engage in long-term interactions that contribute to a high customer lifetime value. Identifying and understanding the factors that influence customer churn allows companies to gain a competitive advantage… (More)

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